BBQ Sauce and Home Selling

There are always choices.

One of the most important insights we press upon our clients is, that when selling their home, they enter the home market on a shelf competing against many others. It is helpful to understand who is on the shelf next to you and how you stack against them. Brands spend thousands on market positioning all so you’ll pick their sauce/shoes/cars etc. over another.  This grid of bbq sauces isn’t unlike the grid of homes buyers might see on Zillow. Buyers have options so put your best foot forward.

And as always, we’re here to help.