Be Nosy – Sell Faster

Being nosy can save you time and make you more money. ⠀ ⠀ Now before you tag a friend, understand we’re talking about a very specific use case. ⠀ ⠀ Before selling your home, searching for homes with similar price, location, sq footage and other amenities online gives you a quick idea of what homes … Read more

New Gens Are Moving More

The new generation wants to move more. ⠀ ⠀ It’s not a surprise that younger people would move more. But there is a twist to this story. ⠀ ⠀ Although reports showed millennials were found to move once every two years and Gen Xers about every four years, baby boomers are still moving a lot. … Read more

The Biology of Real Estate

A while back we hired a scientist. ⠀ ⠀ There is no such thing as a real estate scientist, although you can guarantee that is on a business card and bus stop bench somewhere. ⠀ ⠀ We hired a data scientist. We were trying to find a correlation between how long a home stayed on … Read more

The MLS is expensive but it’s worth it. ⠀

The MLS is expensive but it’s worth it. ⠀ ⠀ Listing your home on the MLS, and as a result offering a buyers agent commission will probably be the largest expense in selling your home (at least it is for our customers) but…. most home sellers can’t afford not to use it. ⠀ ⠀ Here’s … Read more

Understanding Your “Buyer’s Pool”

A helpful thing to understand when selling your home is who is in your “buyers pool.” It’s a real estate term used for the people who are potentially looking for a home like yours. ⠀ ⠀ Every home has a different number of people in the buyers pool. ⠀⠀ ⠀ There are a few points … Read more

Dating Apps and Home Selling

Want to know a home selling tip we got from dating apps? ⠀ Ok, truth be told, no one in our office found our spouses on a dating app.⠀ ⠀ But from what we hear from friends, you are at the mercy of split-second judgments based on your profile picture.⠀ ⠀ Well, that sounds like … Read more

Fight Home Selling Stress with Good Info

One of the best things you can do to combat the stress of selling your home is to get clear expectations. Two showings a month might be right on track for one home or terribly underperforming for another. It depends on your location, price, the home compared to others, and the current market demand. ⠀ ⠀ … Read more

Poodles and Home Selling

One of the phrases thrown around a lot at our office is how to “cut the fluff.” It’s a perspective that keeps us moving forward in our mission to make selling homes cheaper and easier. ⠀ ⠀ As builders and developers we had seen first hand what it took to sell our own properties.  And when … Read more

BBQ Sauce and Home Selling

There are always choices. One of the most important insights we press upon our clients is, that when selling their home, they enter the home market on a shelf competing against many others. It is helpful to understand who is on the shelf next to you and how you stack against them. Brands spend thousands … Read more